Dr. Nicolas Slenkovich is now a household name, but that hasn’t always been the case. He credits growing an audience online with his rise in fame and name recognition.
Dr. Slenkovich is among the better-known plastic surgeons, despite the industry being saturated. This comes from not only his skill level but also his online presence. He primarily uses Instagram and Snapchat to connect with others. This includes both patients and those with no intention of ever becoming his patient. Right from the start, he saw the potential of social media. He explains, “My teenage daughter introduced me to social media several years ago, and I was instantly intrigued with its ability to connect people and provide an educational forum.” Over the years, Dr. Nicolas Slenkovich has confirmed that social media is indeed crucial for connecting with others. It has become so important that it is his main marketing strategy. Dr. Slenkovich explains his marketing strategy, saying, “We use social media to reach out with our message of partnering with patients on their self-improvement journey.” He continues, “We work to educate and show who we are and our passion for what we do.”
Part of the reason that Dr. Nicolas Slenkovich is so popular on social media is his understanding of how it can help his patients. He explains, “Patients who utilize social media as part of their decision-making process to obtain plastic surgery are more aware of the surgery process – from preparation through post-surgical healing.” By sharing content on social media, Dr. Slenkovich can offer this benefit to everyone, not just his patients. He also understands the importance of social media when choosing a plastic surgeon to work with. As such, he uses his page to help potential patients get a feel for his practice. He says, “Social media permits my patients to know me before they come to my office to meet me. […] Social media can help determine if a potential ‘fit’ exists between my surgery approaches and a patient’s goals.”
Even without his status as a household name, Dr. Nicolas Slenkovich would be considered successful. He is a double-board certified plastic surgeon. He is also a member of both the ASPS and ASAPS, the first of which requires ABPS certification.
Other aspiring entrepreneurs can follow Dr. Nicolas Slenkovich’s example with social media. He grew his audience by understanding what people want on Instagram and Snapchat. Then, he leveraged that following for marketing and to help others.
